In 2015, for the first time ever, average daily time spent watching digital video on mobile devices in the US surpassed desktop time. By 2017, mobile time will be almost double its desktop counterpart.
Consumers are cutting their ties to traditional media and turning to digital video for discovery, entertainment and brand awareness. BI Intelligence reports that in 2016, digital video will reach nearly $5 billion in ad revenue due to developing delivery channels, amplified engagement and the highest average click-through rate (1.84 percent) of any digital format.
The US digital video advertising market is on pace to nearly double by 2019. This growth will be led by an ongoing shift toward mobile viewing and a growing assortment of content against which to advertise.
Mobile video advertising has transformed how brands reach users at key points of the customer journey and influence conversions with highly engaging media. Mobile video advertising empowers brands to build stronger connections along the path to purchase with niche-focused content.
The majority (61%) of users who performed an app store search actually searched for a specific app by title instead of a more general term, a clear signal that brand is beginning to matter a great deal.
We are advised to harness above all, mobile video advertising to build a strong brand that will engage users that crave experiences, not marketing.
Mobile video advertising creates a more stimulating environment for consumers by meeting their expectations for content. It allows brands to quickly inform and visually entertain, which generates a powerful platform for conversion when accurately targeted across user behavior patterns.
Don’t surrender your market share to competitors. Expand your digital reach with Mobile video advertising that connects your target audience segments with the digital content experiences they desire a benefit and win for everyone.